FROM STREET TO GALLERY 

“Art is life, life is art.” - Keith Haring

To Haring, art was never a luxury reserved for museums or galleries built for the elite. It could appear anywhere in everyday life: on the walls of New York subway stations, on the streets, even on T-shirts and toys.

Street culture is the clearest proof of this. Everything starts with a yard to practice in, an empty wall, a neighborhood party. Practiced long enough and with enough heart, it slowly grows its own language and style. At that point, this culture is no longer an ordinary pastime. It has become art.

And because it comes from life, this kind of art reaches each of us in a very personal way. You don’t need to understand everything or know anything beforehand. Just look, listen, feel a rhythm or a line, and sense something quietly stirring inside you. Each person brings their own experience to it, so that art becomes something we experience and live alongside, not just something we stand and watch.

See you on 28.11.2026 at Hiphop Quay Đầu Là Art | Hip Hop Spin Into Art where you can experience Hip Hop in a creative space built for the senses: see, hear, touch, taste. Follow our channels for the latest updates!

From a block party in the Bronx in 1973 to the first headspins at Nhà Tròn and the Vietnam-Soviet Friendship Cultural Palace in 1990s Hanoi, Hip Hop has never been just a passing hobby.

It is a culture born on the streets, raised within a community, and fed by the energy of young people who were free, fearless, and all in.

From Breaking, Rap, and DJing to Graffiti, from self-started underground crews to international stages, Hip Hop has made its way into contemporary art, fashion, design, and spaces once thought to be beyond its borders.

“The street did not have to become more refined. Fine Art had to become more open.”

More than three decades of Hip Hop in Hanoi is more than three decades of chasing a passion and creating freely, relentlessly.

And when we turn our heads to look back, we see that Hip Hop is Art. Pursuing Hip Hop is practicing art. From the streets to creative spaces, from body movement to personal statements, from a small community to a culture that keeps expanding.

Spin into Art  is not just an event or a block party. It is a living museum of hiphop x fine art.

See you on 28.11.2026 at Hip Hop Spin Into Art, where you can experience Hip Hop in a creative space built for the senses: see, hear, touch, taste. Follow our channels for the latest updates!

This November, 39 Concept, along with @zodiac.mixology and @bachplateaus, is creating a new art "playground" right by West Lake, with a 1,000m² space dedicated to creative enthusiasts.

A major experiment, the second largest in Hanoi, where Hanoian OGs (Outfit of the Day) gather in a playground offering a multi-sensory experience combining hip-hop culture and contemporary art.

But 39 Concept doesn't want to play alone; it's more fun with a group! 👀

If your brand embodies the spirit of Art-Merch, Vinyl, Local Craft, Lifestyle, Photobooth, Creative Brands, Art Workshop, or Creative F&B with its own unique personality, this is an invitation to join 39 Concept in creating a truly colorful event!

💌 Send your greetings to xinchao@39concept.com to join us!